SportsEdge is built on the WordPress platform, a speciality of Lowell Allen Inc. Because WordPress is an open source web community its base of available site templates is incredibly diverse, providing maximum flexibility for designing a site that best suits your content. True to this end, showcases a streamlined design ideal for handling their wide array of products, focusing on ease of site navigation and product emphasis. The site includes custom sidebar photo galleries and "sliders" on the homepage and on each section's main page; balancing the technical information for each product with a strong visual element.

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